Many sellers believe they must use third-party tools to track keyword rankings.
While tools are convenient, you can still track Amazon SERP performance manually and gain valuable data without extra costs.
Here’s how to do it right.
Tracking Goal
Why It’s Important
Rank Monitoring
Measure visibility
SEO Adjustments
Refine listing optimization
PPC Integration
Lower ad costs, improve ROI
To track manually:
? Repeat weekly for trend insights.
Use the “ASIN + Keyword” search method:
Indexing Status
What It Means

Indexed
Eligible for ranking
Not Indexed
Needs optimization
If you’re Brand Registered, use Brand Analytics:
✅ This gives free, Amazon-native insights.
Factor
Manual Tracking
Third-Party Tools
Cost
Free
Paid (monthly fees)
Accuracy
High (if done correctly)
High
Time Required
High
Low
Scalability
Limited for large catalogs
Easy at scale
Track:
? Over time, patterns will emerge, showing what works.
Client: Kitchen Tools Brand
Action: Used manual tracking + optimizations (titles & bullets)
Metric
Before Tracking
After 45 Days
Average Rank
Page 3
Page 1, Top 7
CTR
1.8%
4.2%
Sales
$9,600
$21,800
✅ Consistent tracking improved ranking decisions.
? That’s where expert optimization services save time.
Professional Amazon SERP optimization:
Tracking Amazon keywords without third-party tools is possible and effective—if done consistently.
While it takes effort, the insights are worth it.
Bridgeway Digital’s Amazon SERP optimization combines manual expertise with advanced tracking to maximize rankings.
? Want to track and improve rankings without the hassle? Let’s optimize your keywords today.
BridgewayDigital is your one-stop shop for digital and Amazon services, promising 3x the typical returns. Get your free proposal right away!





