Part of your video game return to Madden will be celebrating Nike's iconic Bo Knows campaign. Bring us back to beginning. How did the brand present the idea for Mut 22 coins Bo Knows to you?
We happened upon Bo Knows accidentally. Directors, writers, sketchers -- we were sat on the couch discussing some storyboards for our next shoot. We decided to trim it down because it was just a bit too long. Everyone was giving their thoughts about this or that. I asked, 'Why shouldn't this be done? ... Then why shouldn't we take this idea and move it over here, and put this here, put it together and then cut it down to five or six hours?' They glanced at me and said 'Wow. It's probably a good idea. A person across the table glanced at me in a way and said 'Bo Knows!' and it stuck. The table was empty and nobody struggled with their minds or stayed up late trying to think of the catchy phrase. It was just a matter of sitting around the table talking about shootings.
Before you received an iconic shoe, it was Nike Air Bo Turf, in the year 1990, you launched the Nike Air Trainer 3, that became known as your shoe. What are your fondest memories about those shoes? Air Trainer 3?
Let me explain it in this way. In 1969 as I was in the first grade , growing up in rural Alabama during winter it was in thirty-six degrees outside. And I was required to attend school without shoes. There were no shoes. I'm not saying this for empathy or as a sob story. But I can remember my brother standing a block away from my house. I'm at the front door. Our sister was a short distance from him,. the other one was waiting at the stop for buses. My sister who was at the bus stop noticed that the bus was on top only a couple of block away she'd shout at my sister. She would shout to my brother, and my brother would yell to me. I would then walk to the exit barefoot. By the time my brother was able to reach my sister's house I'd probably caught him by the time he reached me. The moment we got to the bus stop, I'm about 15 yards from my sister and brother. I went to school barefoot in the winter of 1969 until growing up and sporting my own sneaker that was inspired by me ... It was blessed.
After 30 or so years, people are still bragging about that shoe and collect that shoe. Just a few weeks ago, a close friend to me, Anthony Anderson, the comedian, he texts me: 'Hey, Bo! I'm doing a show about all my sneakers. I'm having trouble finding the Air trainers you have. I need a pair of your shoes It just that I found the shoes within my work space. I thought to mmoexp madden 22 coins myself, 'Hey! I have one here. I'll be able to send them to you. It's the moments like that where I sit back and say, 'Wow!.'