The more accepted squares, the greater the payout for the champion. When every pool box has been sold, the numbers are assigned to each row, and columns are randomly selected. One team is given the rows, the other the columns. Then, each column and row is aimlessly assigned a number between zero and nine. To experience, all people have to do is select Superbowl betting squares based on what they believe the score at a specific game time will be typically at the end of each quarter.