If you wouldn't want your bridesmaids to appear like, well, a lot of bridesmaids, then don't insert them in prom dresses. Instead, search for off-the-rack dresses that match without looking matchy-matchy. One new label we like for that task: Likely.
The colors and patterns feel fresher than you'd get in a bridal store, the silhouettes feel edgier—and there's no stitch of satin or single butt bow within the bunch. Check out our favorites:
These burgundy bridesmaid dresses are from Likely's spring 2016 collection, which launches after January and will also be available at Bloomingdale's, Saks, Shopbop, and Nordstrom, among other stores. Not every dress is useful for every bridesmaid or every wedding. (Some mamas aren't likely to want to see your bridesmaids' rib cages—while others may be fine by using it.) But the collection is really endlessly mix-and-matchable that there are something inside for almost any 'maid. Or wedding guest.