The global pea protein market was valued at USD 2.12 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 12.1% from 2024 to 2030. This growth is largely driven by heightened awareness of the environmental effects of animal agriculture, as well as health concerns linked to meat consumption, prompting more consumers to choose plant-based alternatives. Pea protein stands out as a high-quality source of protein, gaining traction among vegetarians, vegans, and health-conscious individuals. Its appeal is further enhanced by the fact that it is free from common allergens like soy and gluten, making it an ideal choice for those with specific dietary restrictions.

The increasing global trend toward vegan and vegetarian lifestyles is significantly influencing consumer choices, resulting in a growing demand for plant-based products. Pea protein has emerged as a versatile ingredient, finding applications in a wide range of products, including meat substitutes, dairy alternatives, and functional foods. The rise in vegan restaurants, cafes, and product launches specifically targeting this consumer base is further fueling the demand for pea protein. Additionally, the increasing popularity of flexitarian diets—driven by concerns over the health impacts of red meat and a greater awareness of the negative effects of gluten and lactose—also contributes to the ongoing growth of the market.

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Product Segmentation Insights

The isolates segment of the market led with a substantial revenue share of 49.9% in 2022. Pea protein isolates are particularly abundant in essential amino acids, especially branched-chain amino acids (BCAAs), which are vital for muscle growth and recovery. They are also rich in iron and possess excellent digestibility, making them an appealing choice for health-conscious consumers. As people increasingly prioritize fitness, weight management, and overall wellness, the demand for high-quality protein sources like pea protein isolates continues to rise. Furthermore, the advantages of pea protein isolates for heart health, as well as their role in muscle maintenance and growth, contribute significantly to consumer interest.

On the other hand, the textured segment is anticipated to experience notable growth throughout the forecast period. Textured pea protein serves as an important texturing agent in a variety of food products, including meat alternatives, baked goods, and confectionery items. Its fibrous nature also enhances its utility in applications such as energy powders and fruit juice mixes. The ingredient’s versatility, functionality, sustainability, and strong nutritional profile make it an excellent candidate for creating meat analogs or extenders, further supporting its anticipated growth in the market.

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