Gummy Market Size & Trends

The global gummy market size was valued at USD 23.93 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 11.8% from 2024 to 2030. The growth factors such as increasing demand for functional and fortified gummies, the availability of gummy supplements in different flavors for customers in search of taste with health benefits, and growing demand for natural products, as well as a growing interest in vegan gummies, are being projected to augment demand over the forecast period. Furthermore, gummies are a convenient and easy-to-use format for delivering a wide range of active ingredients, including vitamins, minerals, and supplements, thus growing popularity of gummies as a delivery format is considered one of the major factors driving the growth of the global gummy industry.

Consumer preferences are evolving when it comes to food and supplements. There has been a significant increase in consumer demand for nutraceutical products in recent years due to growing health awareness and concerns about the negative effects of processed foods and artificial ingredients. Consumers are looking for products that not only taste good but also offer additional health benefits. This trend is especially noticeable in the gummy industry, where consumers are seeking out functional and fortified gummies that contain vitamins, minerals, and other nutrients. The increasing demand for these types of gummies can be attributed to the growing awareness of the importance of maintaining good health through proper nutrition. People are becoming more informed about the nutrients their bodies need and are looking for convenient and enjoyable ways to supplement their diets.

Gather more insights about the market drivers, restrains and growth of the Global Gummy Market

Product Insights

Vitamin gummies dominated the market with a share of 23.9% in 2023, owing to the increasing prevalence of vitamin deficiencies. Many people are deficient in vitamins, particularly Vitamin D and B12, due to factors such as diet and lifestyle. Vitamin gummies offer a convenient way to supplement these nutrients. Furthermore, Vitamin gummies are gaining traction among working professionals as they promote metabolic health and regulate glycemic index & folic acid count in the human body. 

Ingredient Insights

Gelatin dominated the market with a revenue share of 67.8% in 2023, owing to its texture, versatility, cost-effectiveness, availability, stability, and compatibility with other ingredients. Gelatin is compatible with a wide range of other ingredients, including vitamins, minerals, and flavors, which makes it a popular choice for manufacturers who want to create functional gummies with added health benefits.

End-Use Insights

Adults dominated the market with a revenue share of 66.3% in 2023. Adult consumers are further segmented into men, women, pregnant women, and geriatric. The various health benefits of gummy supplements, such as boosting immunity, supporting healthy aging, improving bone health, and reducing inflammation are fueling the demand for gummies among adults.

Distribution Channel Insights

The offline channel dominated the market with a share of 81.2% in 2023. Offline distribution channels, such as supermarkets, convenience stores, and traditional retail stores, have a wider reach compared to online channels. The visibility and accessibility of gummies in offline stores play a crucial role in building brand awareness and attracting new customers.

Regional Insights

The North America gummy market accounted for a share of 37.42% of the global revenues in 2023. The region has been witness to an increasing demand for functional and fortified gummies, and innovation in gummy products. In the U.S., gummy supplements are the second-most popular form of supplement after traditional capsules and tablets, thus indicating a significant growth in the U.S. gummy industry.

Key Companies & Market Share Insights

The global gummy market is expected to witness moderate competition among the companies owing to the presence of numerous players across the industry. Owing to changing consumer trends, numerous companies are expanding their product portfolio to gain a competitive edge in the market.

Key Gummy Companies:

The following are the leading companies in the gummy market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these gummy companies are analyzed to map the supply network.

• Procaps Group
• Santa Cruz Nutritionals
• Amapharm
• Herbaland Canada
• Allseps Pty. Ltd.
• Vitux AS
• Boscogen, Inc.
• Bettera Brands, LLC
• NutraStar Manufacturing Ltd.
• Better Nutritionals
• Prime Health Ltd.
• AJES Pharmaceuticals LLC
• Lactonova
• SMPNutra.com
• Lexicare Pharma Pvt. Ltd.
• Superior Supplement Manufacturing
• Well Aliments
• Supplement Factory Ltd.
• Vitakem Nutraceutical, Inc.

Browse through Grand View Research's Nutraceuticals & Functional Foods Industry Research Reports.

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Gummy Market Segmentation

Grand View Research has segmented the global gummy market based on product, ingredient, end-use, distribution channel, and region:

Gummy Product Outlook (Revenue, USD Million, 2018 - 2030)

• Vitamins
• Minerals
• Carbohydrates
• Omega Fatty Acids
• Proteins & Amino Acids
• Probiotics & Prebiotics
• Dietary Fibers
• CBD/CBN
• Psilocybin/Psychedelic Mushroom
• Melatonin
• Others

Gummy Ingredient Outlook (Revenue, USD Million, 2018 - 2030)

• Gelatin
• Plant-based Gelatin substitutes

Gummy End-Use Outlook (Revenue, USD Million, 2018 - 2030)

• Adults
• Men
• Women
• Pregnant Women
• Geriatric
• Kids

Gummy Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline
• Online

Gummy Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
• U.S.
• Canada
• Mexico
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Asia Pacific
• China
• Japan
• India
• Australia & New Zealand
• South Korea
• Central & South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• UAE

Order a free sample PDF of the Gummy Market Intelligence Study, published by Grand View Research.

Recent Developments

• In March 2023, Goli Nutrition Inc. launched a 3-in-1 probiotic gummy combining prebiotics, probiotics, and postbiotics. These gummies maintain a healthy gut microbiome and support immune health.

About Grand View Research

Grand View Research is a full-time market research and consulting company registered in San Francisco, California. The company fully offers market reports, both customized and syndicates, based on intense data analysis. It also offers consulting services to business communities and academic institutions and helps them understand the global and business scenario to a significant extent. The company operates across multitude of domains such as Chemicals, Materials, Food and Beverages, Consumer Goods, Healthcare, and Information Technology to offer consulting services.

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