Manga Market Growth & Trends

The global manga market size is expected to reach USD 42.19 billion by 2030, and is projected to grow at a CAGR of 18.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The considerable market growth can be credited to the growing prominence of titles as a mainstream source of entertainment. Manga is a Japanese form of graphic novel which can be written by one person or a group. Some famous titles include Demon Slayer, Jujutsu Kaisen, Blue Lock, One Piece, Naruto, etc.

The wide range of genres, such as adventure, fantasy, thrillers, romance, sci-fi, inspirational, educational, etc., is primarily driving the market growth. Besides, the availability of titles in various languages is expediting the expansion of the market across geographies. The online fan communities and growing consumer interest in anime are significantly driving the market growth. Streaming platforms, such as Netflix, Crunchyroll, and Funimation, are propelling viewers’ interest in anime, leading to increased demand as the audience seeks original content.

Gather more insights about the market drivers, restrains and growth of the Global Manga Market

Several companies operating in the market are also focusing on the launch of various new and fascinating titles to gain a competitive edge. They are also taking profound steps to promote the creation of fresh and original content. For instance, in October 2023, Viz Media launched a new manga platform to allow publishing of selected one-shot stories by the creators in the U.S. to whom the company announced to provide professional guidance. Such initiatives will open new growth avenues for the market in the upcoming years.

The market is expected to witness at a significant CAGR from 2024 to 2030, as it is observing an upward trend in popularity and sales. Moreover, the increased promotion of manga and the growing prominence of anime series and movies based on the market is driving the market growth further. For instance, in October 2023, Kodansha LTD announced the release of seven new simulpub titles. The company will also debut two new manga series that were launched in Japan and U.S. on its K MANGA service.

Manga Market Report Highlights

• Based on content type, the printed segment led the market with the largest revenue share of 30.47% in 2023. However, the increasing availability of digital in addition to the rise in the online reader applications globally are resulting in the digital segment leading the market by the end of the forecast period
• Based on genre, the romance & drama segment is anticipated to grow at the notable CAGR during the forecast period, due to the availability of fascinating content on ideal romances and serious life subjects
• Based on gender, the female segment led the market with the largest revenue share of 34.08% in 2023. The rise in demand for content suited for female audiences attributed to the increasing number of female readers globally and it is expected to propel the growth of the segment in the coming years
• Asia Pacific market is expected to grow at the fastest CAGR from 2024 to 2030, owing to the increasing proliferation of manga as a mainstream entertainment source

Browse through Grand View Research's Digital Media Industry Research Reports.

• E-learning Services Market Size, Share & Trends Analysis Report By Type (Custom E-learning, Responsive E-learning), By Courses (Self-paced Courses, Instructor-led Virtual Courses), By Learning Method, By Technology, By End-use, By Region, And Segment Forecasts, 2023 - 2030
• Billboard And Outdoor Advertising Market Size, Share & Trends Analysis Report By Type (Static Billboards, Digital Billboards), By Application (Buildings, Automobiles), By End-use, By Region, And Segment Forecasts, 2023 - 2030

Manga Market Segmentation

Grand View Research has segmented the global manga market report based on content type, distribution channel, genre, gender, audience, and region:

Manga Content Type Outlook (Revenue, USD Million, 2018 - 2030)

• Printed
• Digital

Manga Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online
• Offline

Manga Genre Outlook (Revenue, USD Million, 2018 - 2030)

• Action and Adventure
• Sci-Fi and Fantasy
• Sports
• Romance and Drama
• Others

Manga Gender Outlook (Revenue, USD Million, 2018 - 2030)

• Male
• Female

Manga Audience Outlook (Revenue, USD Million, 2018 - 2030)

• Children and Kids (Aged below 10 years)
• Teenagers (Aged between 10 to 16 years)
• Adults (Aged above 16 years)

Manga Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
• U.S.
• Canada
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Asia Pacific
• Japan
• China
• India
• South Korea
• Australia
• Latin America
• Brazil
• Mexico
• Middle East and Africa (MEA)
• Saudi Arabia
• South Africa

Order a free sample PDF of the Manga Market Intelligence Study, published by Grand View Research.

About Grand View Research

Grand View Research is a full-time market research and consulting company registered in San Francisco, California. The company fully offers market reports, both customized and syndicates, based on intense data analysis. It also offers consulting services to business communities and academic institutions and helps them understand the global and business scenario to a significant extent. The company operates across multitude of domains such as Chemicals, Materials, Food and Beverages, Consumer Goods, Healthcare, and Information Technology to offer consulting services.

Explore Horizon, the world's most expansive market research database