Market Insights & Projections: Vietnam Nutritional Supplements Market (2023-33)

Nutritional supplements are products that are used to complement a diet. Various types of these supplements include liquids, pills, capsules, gummies, and powders. These products are meant to augment a person's diet. Herbal medicines, vitamins, and minerals, as well as homeopathic remedies, are the primary categories of nutritional supplements. Certain supplements may be very beneficial to health. Calcium and vitamin D are necessary to maintain strong bones whereas, folic acid is a vitamin that expectant mothers can take to help shield their unborn child from some birth abnormalities. In addition to helping satisfy daily needs for vital nutrients, dietary supplements can assist, maintain, or improve general health. It is important to speak with a medical professional about the advantages and disadvantages of any dietary supplement before purchasing or using it.

According to SPER Market Research, the report titled "Vietnam Nutritional Supplements Market Size – By Form, Ingredient, Classification, Distribution Channel, and End User – Regional Outlook, Competitive Strategies, and Segment Forecast to 2033," the Vietnam Nutritional Supplements Market is projected to reach USD 0.19 billion by 2032, with a compound annual growth rate (CAGR) of 10.07%.

Market Drivers and Challenges:

Drivers - Southeast Asia's middle-class and affluent inhabitants have been rapidly expanding in Vietnam. This economic expansion is expected to drive up consumer spending and raise demand for products that address nutritional deficiencies. There has been a noticeable increase in the need for healthcare supplements among Vietnamese citizens. The demand for dietary supplements has also expanded as a result of marketing campaigns launched by manufacturers and several health organizations. As people become more aware of health risks, they are taking preventative action by employing dietary products to combat ailments including high blood pressure, diabetes, obesity, and cardiovascular illnesses. This knowledge has led to a significant growth in the usage of dietary food products, which will improve the overall health and wellness of the country.

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Challenges - The growth of the market in Vietnam is impeded by the high cost of nutritional supplements. Some consumers find that the high price of these products acts as a deterrent, prohibiting them from using them frequently or from being able to purchase particular supplements. This could have an impact on the demand for nutritional supplements, particularly from consumers who are budget conscious or live in low-income areas. It could be challenging for producers and suppliers in the market to balance product quality and cost to appeal to a larger consumer base. Additionally, the authorities face difficulties in controlling unlawful products. Local and foreign businesses face competition from illegal and substandard products, which may be more alluring because of their lower costs.

COVID-19 Impact on Vietnam Nutritional Supplements Market:

The COVID-19 pandemic in Vietnam affected the dietary supplement market in a variety of ways. At first, supply chain issues and short-term store closures disrupted the market. Conversely, the pandemic raised people's consciousness about health concerns, which fuelled the market for immune-boosting supplements. Consumer preference for contactless purchases propelled advancements in online sales channels. The pandemic encouraged the use of dietary supplements and accelerated the shift to preventative healthcare. On the other hand, consumer spending falls and economic uncertainties hindered the overall development of the market. Despite these challenges, the market was flexible, reacting to changing consumer demands and opportunities brought about by the pandemic.

Market Competitive Landscape:

The largest market shares for Vietnam Nutritional Supplements Market are held by Herbalife Nutrition due to strict quality control process and customer focused approach. Abbott Nutrition, Cliff Bar & Company, Glanbia plc, Nestle and PepsiCo are a few of the major names in the market.

Key Target Audience:

• Drug Stores and Pharmacies Chain
• Functional Beverages Companies
• Functional Foods Companies
• Government Agencies
• Hypermarkets and Supermarkets
• Nutraceuticals Distributors
• Nutritional Supplements Distributors
• Nutritional Supplements Manufacturers
• Online Sales and Retailing Agencies
• Vitamins and Dietary Supplements Companies
• Others

Vietnam Nutritional Supplements Market Segmentation:

By Form:        

• Capsules
• Liquids
• Powder
• Tablets

By Ingredient:

• Fatty Acids
• Minerals
• Protein
• Vitamin

By Classification:       

• Over-the-counter (OTC)
• Prescription

By Distribution Channel:      

• Hypermarkets & Supermarkets
• Online Channels
• Pharmacy Stores

By End User:  

• Adults
• Children
• Infants
• Old-aged
• Pregnant Women

By Region:

• East Vietnam
• North Vietnam
• South Vietnam
• West Vietnam

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