The GCC Digital Out-of-Home (DOOH) Advertising market is projected to grow at a CAGR of around 21% during the forecast period, i.e., 2022-27.
Key Findings of the Study: GCC Digital Out-of-Home (DOOH) Advertising Market
Key Driver: Integration of Digitalization by End-user Brands in Out-of-Home Advertising Strategies
The upsurge in the shift of end-users like retail, automotive, and healthcare towards Digital Out-of-Home Advertising to target a particular audience at the right location, right time, and at a large scale has immensely supported the growth of the Digital Out-of-Home Advertising Market in the GCC. The shift has been due to various reasons, such as government initiatives, decreasing attention span of the customers, penetration of digital marketing being hindered by ad blocks, etc.
Moreover, governments are adopting digital-billboard advertisements to cater to their local audiences & they are switching from traditional to digital billboards in order to convey their message more effectively. Also, the governments of different countries in the region, including the UAE, are using digital billboards to transfer information by law enforcement authorities to the citizens efficiently & at a large scale, which is further increasing the demand for out-of-home digital advertisements in the region.
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Scope of the Report and GCC Digital Out-of-Home (DOOH) Advertising Market Segmentation
By Type
-Billboards/LED Screens
-Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)
-Transit
- Billboards represented a significant share of the GCC Digital Out-of-Home Advertising market during 2017-2021 & with the continuous deployment of digital billboards in the region, the segment is anticipated to dominate the market in the forecast years.
By End User
-Retail
-Real Estate
-Financial Services
-Government
-Automotive
-Others (Education, Healthcare, etc.)
By Location
-Highways/Bridges
-Roadside Mupis
-Roadside Lamp Posts
-Gas Stations
-Malls
-Stadiums
-Public Transport Stations
-Others
Top leading companies in the GCC Digital Out-of-Home (DOOH) Advertising Market includes:
JCDECAUX SA ELAN Media, HyperMedia FZ LLC, Emirates Neon Group, Hills Advertising L.L.C., Elevision, Dooha Media, Viola Communications, Daktronics Inc., Mubashir, Lifeonscreen, Al Arabia, Wave Media, and Others.)
For more detailed information about the GCC Digital Out-of-Home (DOOH) Advertising market report, click here – https://www.marknteladvisors.com/research-library/gcc-digital-out-of-home-advertising-market.html
Geographical analysis:
The UAE
Saudi Arabia
Oman
Qatar
Kuwait
Bahrain
- Saudi Arabia held a considerable share of the GCC Digital Out-of-Home Advertising Market in historical years.
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