IMARC Group's report titled "Iraq Dried Pasta Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032", The Iraq dried pasta market size reached US$ 148.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 223.3 Million by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.

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Factors Affecting the Growth of the Iraq Dried Pasta Industry:

• Health and Dietary Trends:

The increasing awareness about health and nutrition among consumers is supporting the market growth in Iraq. The growing interest in healthier diets and food choices is driving the demand for pasta varieties that cater to health-conscious consumers, such as whole grain, gluten-free, and high-protein options. Consumers are seeking pasta as a wholesome carbohydrate source that can be part of a healthy meal. Manufacturers are responding by diversifying their product lines to include pasta made from alternative grains and legumes, which are higher in fiber and nutrients compared to traditional wheat pasta.

• Emergence of Retail Channels:

The rising number of supermarkets and hypermarkets offering a wider variety of food products, including imported and specialty pasta brands is propelling the market growth in the country. This is improving product accessibility and visibility, making it easier for consumers to purchase dried pasta. The rising emergence of organized retail is also facilitating marketing and promotional activities for pasta brands, enhancing consumer awareness and brand recognition. Additionally, the development of e-commerce and online grocery shopping channels offers convenience and a wider selection, catering to the evolving shopping preferences of consumers, especially among the younger, tech-savvy generation.

• Demographic Factors and Changing Family Dynamics:

The growing interest in the young population to try new cuisines and incorporate diverse food items like pasta into their regular diet is offering a favorable market outlook in the country. Additionally, the increasing preference for convenient and quick-to-prepare meals among the masses is driving the demand for products like dried pasta. This shift is also accompanied by changing meal consumption patterns, with a tendency towards eating smaller, more flexible meal options. The versatility of pasta in meeting these contemporary meal preferences, from quick family dinners to individual servings, is making it a popular choice in households.

Iraq Dried Pasta Market Report Segmentation:

By SKU:

• 500g
• 400g
• 200/250g
• 1kg
• 5kg
• Others

500g holds the largest market share due to its popularity and versatility among consumers.

By Shape:

• Penne
• Fusilli
• Spaghetti
• Farfalle
• Others

Penne exhibits a clear dominance owing to its easy availability.

Iraq Dried Pasta Market Trends:

The increasing consumer demand for convenient and long-lasting food products is impelling the market growth in Iraq. Consumers are seeking food options that are both easy to store and prepare. Dried pasta perfectly fits this need, as it requires minimal cooking time and effort.

Moreover, the resistance of dried pasta to spoilage makes it an ideal choice for consumers in regions with less reliable power supply. The longevity and low spoilage rate of dried pasta reduce food waste and offer a practical meal option, aligning with the needs of a diverse range of consumers.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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