The reporter noted that in recent years, more and more affordable cheapest eyeglasses shops and eyeglass companies like famous Mirror Garden Eyeglass City are playing in the country, and the price war is also playing more and more fierce, which not only caused a large shock to the eyeglass industry around the country, but also triggered some lawsuits.
For example, in early 2005, Guangzhou City for the first time, called "glasses through train" fair-price eyewear supermarket, playing the equivalent of similar products 1/2 to 1/5 of the price. Subsequently, the supermarket encountered a boycott by all eyewear retailers and wholesalers led by the Guangzhou Eyewear Chamber of Commerce, refused to sell the same brand as the "Eyewear through train", and jointly put pressure on suppliers to receive goods, and the "Eyewear through train" once faced a crisis of stock. Eventually, the verbal attacks escalated into a court case. "Glasses through train" boss Shi Tu Shangyan sued the Guangzhou Eyewear Chamber of Commerce for reputation infringement, although the Guangzhou Yuexiu District Court rejected the judgment, but the court also acknowledged that the practice of the chamber of commerce violates the principle of fair competition in the market.
At the beginning of this year, this "glasses through train" type of supermarket also began to appear in Beijing, located in the capital Normal University, the original building of the "Beijing Hui eye glasses chain Service Limited liability company" to provide this service to join the investment. On the company's web page, the reporter saw some highly provocative propaganda words, such as "Hui Eye cooperated with hundreds of eyeglass manufacturers at home and abroad, one-stop supply of factory prices, not only to remove the windfall profits of middlemen, but also the accumulation of quantity and brand aggregation." And the minimum standard of commitment is "the opening of 10 days of turnover of 20,000 yuan (can not reach the headquarters pay)."
On July 10, the reporter came to the company as a merchant ready to join the glasses through train, and the company's business manager Mr. Shi received the reporter: "Because we are a group procurement, so there is a clear price advantage, we do not join the retailers to wholesale here, in the original franchise store wholesale price plus 20%, but there are still many people willing to take goods here, indicating that our price is far lower than the wholesale price outside."
"The guide price is to maintain the brand image, selling too high will affect sales, selling too low will produce vicious competition and other adverse effects." The reporter took pains to contact an industry insider engaged in retail international eyewear brands, he represents Longines, GUCCI, PRADA and many other international famous brands. The agent, who asked not to be named, told reporters: "International well-known brands, such as Italian glasses have been leading the trend of the world's glasses industry, their brands have considerable influence in this industry, therefore, first of all, the added value brought by intellectual property rights to the product determines the price of the agent to take goods from the hands of the manufacturer, plus China's import of glasses about 40% tariff, Also, from the manufacturer to the final retailer, every link has to make money, the more links, the higher the final price, but because of the guide price given by the agent, the profit for the retailer is a relatively fixed figure."
