Each of the three factions of the New World game and their respective companies are trying to portray Aeternum in their colors, using urgent open world battles and more organized wars to seize territory and reap the benefits that follow. There are PvP missions, bastions to fight for, and players who need ganks, all of which contribute to the formation of an instrument that ultimately allows companies to declare war on each other.

This is not like a melee between two guilds, because everyone in the factions of the company has a good reason to want to see their side win the siege. Companies can directly control territories, set tax rates, etc., but there are faction-wide bonuses that entice other players to join the conflict.

The factional competition in New World is a high point, so naturally it is in war. The climax of these competitions is an exciting prospect. The war will not begin immediately. Rather, these are scheduled battles, giving everyone time to prepare and make sure they are in the game at the beginning.

If players are fighting to protect their territory, the last thing they want is a bunch of randos that may not even be in their RPG New World Coins. But this also caused many people to miss it. There can only be 50 people on each side, and most of them can't even see the war for a second. Even people inside the company may miss out because they can hold up to 100 players.

For those who play games on busy startup servers, there is another problem: queues. If the player's war is during peak hours, they may need to start queuing a few hours in advance to ensure that they can board the car in time. This is simply impossible for most people, and when they still might not be able to participate, even if they get New World Coins before the bell rings, it is certainly not desirable.