Asia Pacific Broadcasting Equipment Market Is Driven By Rising Investments In Digital Broadcasting Infrastructure

The Asia Pacific broadcasting equipment market involves a diverse range of products that are used for transmitting multimedia content such as TV and radio programs. Some of the key equipment in this industry includes hardware devices, encoding and decoding equipment, antennas, transmitters, and routers. Broadcasting equipment helps distribute content over analog and digital networks to a mass audience through numerous networking mediums such as cable, satellite, and terrestrial. Increasing digitization of television and radio networks has been a major driver of demand as broadcasters look to improve quality and offer more channels. The shift from analog to digital broadcasting is almost complete in major APAC markets.

Key Takeaways

Key players operating in the Asia Pacific broadcasting equipment are Ashtech India Pvt. Ltd, BASF SE, CHRYSO SAS, Ecmas Group, GCP Applied Technologies Inc., KMCO LLC, MYK Schomburg, PROQUICESA, Shalimar Tar Products, Sika AG, Thermax Global, and Unisol.

Growing demand for OTT platforms and video streaming services has bolstered the need for high-quality broadcasting systems across APAC. Countries are upgrading their infrastructure to support delivery of content in ultra-HD resolution.

Several nations have announced plans to migrate completely to digital networks by 2023-2024, which will create significant opportunities for equipment vendors. Content providers are also expanding operations internationally and looking to standardize transmission formats.

Market drivers

Rising investments by governments in digital infrastructure modernization is a key driver for the Asia Pacific Broadcasting Equipment Market Growth . Many countries still have ongoing projects to replace analog systems with digital ones. This requires setting up networks of towers, transmitters, and cables. Substantial funding is being provided for such undertakings. For example, India deploys its largest ever outlay of $5.8 billion for digitalizing networks in 2022-2023. This is positively impacting demand.

Geopolitical situations impacting Asia Pacific Broadcasting Equipment Market growth

The current geopolitical uncertainties and geopolitical tensions in several countries of Asia Pacific are impacting the growth of the broadcasting equipment market in the region. The ongoing Russia-Ukraine conflict and rising tensions between China and other countries are dangerously affecting the demand and supply chains. Many countries have imposed sanctions on Russia which is a key market for broadcasting equipment. This has improved supply from Russia to other APAC countries. Meanwhile, the trade war between China and US has also created challenges. The changing political dynamics and territorial disputes between various countries are hindering cross-border cooperation and investments in broadcasting infrastructure. , the threat of cyber-attacks and security issues related to critical infrastructure are making governments cautious Additionally about procuring equipment from foreign nations. To accelerate future growth, market players must diversify their supply chain networks, focus on local manufacturing and develop politically neutral broadcasting solutions.

Geographical regions with highest concentration in Asia Pacific Broadcasting Equipment Market

In terms of value, the Asia Pacific broadcasting equipment market is highly concentrated in countries like China, India, Japan and South Korea. These nations collectively account for over 60% of the total market revenue due to their large populations, growing media and entertainment sectors and heavy investments in broadcast infrastructure by both public and private players. China dominates with a share of around 25% owing to the country's massive scale of operations and ongoing digitization drive. Meanwhile, India is rapidly catching up as the government pushes for expanding broadcast networks to remote areas under various initiatives. Overall, East Asia leads the region's market concentration backed by high spending power of consumers and advanced broadcast technologies adoption.

Fastest growing region for Asia Pacific Broadcasting Equipment Market

Currently, South East Asia is emerging as the fastest growing region for the broadcasting equipment market in Asia Pacific. Countries like Indonesia, Vietnam, Thailand and Malaysia offer high growth opportunities. This is due to factors like rising middle class, increasing disposable incomes, burgeoning media consumption and various projects underway for upgrading analog TV networks to digital platforms. Also, several South East Asian countries are looking to enhance their broadcasting capabilities and develop local content to reduce dependence on imports. For instance, Vietnam aims to cover 90% of population through digital terrestrial TV by 2025 which is attracting equipment suppliers. Overall, a CAGR of over 8% is expected in South East Asia compared to the regional average of 5.7% during the forecast period.