The sexual wellness market size was valued USD 81.2 billion in 2021 and expected to reach USD 126.58 billion by 2032 at CAGR of 4.6% during the forecast period 2022-2032.
Sexual health is experience of physical, psychological and social cultural related to sexuality. The products such as, sex toys, condom & contraceptives, sexual enhancement supplements, lubricants, ointments view as a sexual wellness product that provides enjoyment in sexual experience and security.
Increasing global prevalence of Sexually Transmitted Diseases (STDs), increase in awareness regarding sexual health items, and development of e-commerce business are expected to drive the growth of market. According to the Centers for Disease Control and Prevention (CDC), in 2017 around 1,708,569 were suffer with Chlamydia trachomatis infection in US. Similarly, in 2017, around 555,608 were suffer with gonorrhea and 30,644 were suffer with Syphilis in US. Moreover, According to World Health Organization (WHO), every year estimated around 357 million new people suffer with sexually transmitted infections (STIs). Furthermore, according to The Joint United Nations Programme on HIV/AIDS (UNAIDS), in 2017 estimated that 5.2 million suffer with HIV in Asia-Pacific. On other hand, side effects due to toxic ingredients in products and product recalls can restrain the market growth over the assessment period.
Sexual Wellness Market Insights and Trends Analysis by Product (Sex Toys, Condom, Contraceptive, Sexual Enhancement Supplements, Lubricants, Ointments), Distribution Channels (Drug Stores, Specialty Stores, Supermarkets, Online Platforms) - Forecast Till 2032.
Major Key Players:
Some of Key Market Players are LELO (Sweden), Doc Johnson (US), Church & Dwight Co., Inc. (US), Ansell Ltd. (Australia), Reckitt Benckiser Group plc (UK), LifeStyles Healthcare (Australia), Karex Berhad (Malaysia), Veru Inc. (US), Mankind Pharma (India), and BioFilm IP LLC (US).
Segment Analysis
Product, distribution channels, and region have all been segmented in the worldwide sexual wellness market.
The sexual wellness market is divided into sex toys, condoms and contraceptives, sexual enhancement supplements, lubricants, ointments, and other categories based on product. In 2017, the sex toys category is predicted to hold the highest proportion of the market. Sex toys can also be enjoyed alone oneself or with a companion. This is mostly credited with propelling the sex toys market, which in turn fuels the expansion of the sexual wellness sector.
The sexual wellness market is divided into retail and online platforms based on distribution channels. In 2017, the retail segment is predicted to hold the largest share of the market. Drug stores, specialty stores, and others are sub-segments of the retail segment. Proper product recommendations from specialty store sales personnel, as well as a specific product offering, are likely to help boost specialty shop sales, which would indirectly boost the sexual wellness market demand.
Regional Analysis
The sexual wellness market has been segmented into the Americas, Europe, Asia-Pacific, and the Middle East & Africa by country.
Geographically, owing to a well-established sector, the Americas is expected to dominate the global sexual wellness industry, increasing the prevalence of sexually transmitted diseases (STDs), increasing understanding of sexual health goods, and establishing an e-commerce sector. Improvisation and advancement in sex toys and condoms are the main trends behind the development of the sexual health industry in North America.
In the global sexual wellness industry, Europe is projected to occupy the second largest spot. The growth of the market in this area is due to a rise in perception of sexual health goods.
The Asia-Pacific region's sexual health industry consists of countries such as India, China, Japan, the Republic of Korea, Australia and the rest of Asia-Pacific. The Asia-Pacific region is projected to be the region with the highest growth.
The Middle East & Africa has the least share of the sexual wellness market.
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