The Mobile Augmented Reality Market is expected to witness market growth at a rate of 6.40% in the forecast period of 2021 to 2028 and is expected to reach USD 13,543.76 million by 2028. Data Bridge Market Research report on mobile augmented reality market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth. The increasing use of mobile AR in e-commerce and retail is escalating the growth of mobile augmented reality market.

The market was studied using several marketing methodologies such as Porter’s Five Forces Analysis, player positioning analysis, SWOT analysis, market share analysis, and value chain analysis in the Mobile Augmented Reality market study. The market dynamics and factors such as the threat of a Mobile Augmented Reality substitute, the threat of new entrants into the Mobile Augmented Reality market, buyer bargaining power, supplier bargaining power to Mobile Augmented Reality providing companies, and internal rivalry among Mobile Augmented Reality providers are analysed in Porter’s Five Forces analysis to provide the report’s readers with a detailed view of the current market dynamics.

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Mobile Augmented Reality Market Key Trends Analysis

The important factors influencing the growth of the Mobile Augmented Reality market have been examined in this report. The driving factors that are boosting demand for Mobile Augmented Realitys and the restraining factors that are slowing growth of the Mobile Augmented Reality industry are addressed in depth, as well as their implications for the worldwide Mobile Augmented Reality market. In addition, the published analysis identifies and discusses in detail the trends that are driving the market and impacting its growth. In addition, other qualitative variables such as risks connected with operations and key problems faced by market players are covered in the report.

Leading Key Players Operating in the Mobile Augmented Reality Market Includes:

The major players covered in the mobile augmented reality market report are Google, Microsoft, PTC, Wikitude GmbH, DAQRI, Magic Leap, Inc., Zugara, Inc., Upskill, MAXST Co., Ltd., Atheer, Inc, Pristine Inc., Marxent, Inglobe Technologies, Ultrahaptics Ltd, Qualcomm Technologies, Inc., Catchoom Technologies S L, Sony Mobile Communications Inc., Apple Inc., Meta View, Inc., Infinity Augmented Reality Ltd., SAMSUNG ELECTRONICS CO., LTD., SMARTsurg, Dynabook Americas, Inc., RealWear, Inc., VUZIX and Epson America, Inc. among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

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Key Market Segments:

• On the basis of type, the mobile augmented reality market is segmented into marker-based, markerless and anchor-based. Marker-based is further segmented into passive marker and active marker. Markerless is further segmented into model-based and image processing-based.
• On the basis of offering, the mobile augmented reality market is segmented into MAR software and MAR services. MAR software is further segmented into AR application platforms and AR SDKs. MAR services is further segmented into AR Design and development and deployment and support services.
• On the basis of device type, the mobile augmented reality market is segmented into smartphones, tablets, personal digital assistants (PDAs)/handheld gaming consoles, and other device.
• On the basis of application, the mobile augmented reality market is segmented into consumer, aerospace and defense, healthcare, commercial, enterprise and others.

Mobile Augmented Reality Market, By Region:

• North America (USA, Canada and Mexico)
• Europe (Germany, France, the United Kingdom, Netherlands, Russia, Italy and Rest of Europe)
• Asia-Pacific (China, Japan, Australia, New Zealand, South Korea, India and Southeast Asia)
• South America (Brazil, Argentina, Colombia, rest of countries etc.)
• Middle East and Africa (Saudi Arabia, United Arab Emirates, Israel, Egypt, Nigeria and South Africa)

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