The money earned from Madden 24 coins Films and the Madden NFL 24 Network goes into the league's revenue stream . It is divided between teams, as well as shared among players in the collective bargaining agreement.

"The Madden NFL 24 creates a collection of films that market their product," he said. "Within the framework can be found thousands of player that own individual rights."

Dryer will not speculate on the value in Madden NFL 24 Films and how much money it earned. The increasing popularity, and profits, for the league and its teams suggest Dryer that the pictures of former players' faces are worth more than they currently receive -- which is not much -- and more than what they could receive in settlements proposed by the league this year.

It was reported that Madden NFL 24 proposed an agreement in the spring of 2013. which would transfer $50 million plus an estimated $8 million in legal costs in a fund for retired players. Settlement funds will be paid out over a period of 8 years. It is intended to be given to charitable organizations which support initiatives for retired players. Additionally, it would create an agency that licenses retired players that would, ideally, create additional revenue to the fund.

What works is getting cash directly from former players and Dryer

Numerous prominent former players have spoken in support of the settlement and include Hall of Fame running back Jim Brown. The Hall of Fame running back leads a board of retired players who would be charged with distributing funds from the settlement.

A federal court in Minnesota has approved the settlement plan with more than 22.000 former players will have until Aug. 30 to agree to the deal or opt-out of it. Dryer is telling his colleagues not to accept the settlement offer.

"They're placing you in business models with the league, which would help generate funds for former players," Dryer explained. "But these business models have proved to be dry wells."

The plaintiffs also have a problem with what they perceive to be lack of transparency the settlement, as well as how it's going to work.

"We aren't sure how they managed to come up with $50 million," Dryer said. "The money goes into a fund, which gives it preexisting charities and cheap madden 24 coins the charity somehow, in a miraculous way, attempts to distribute the money to players.