IMARC Group, a leading market research company, has recently released report titled “ Virtual Production Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.”  The study provides a detailed analysis of the industry, including the global virtual production market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the virtual production market?

What is virtual production market?

Virtual production refers to the method of combining live-action footage and computer graphics in real-time. It relies on augmented reality (AR), virtual reality (VR), game-engine, and computer-generated imagery technologies. It is widely employed in filmmaking techniques, such as concept art, lensing, asset placement, set dimensions, and appropriate camera movements, to deliver interactive content. It is also used in other fields of the entertainment industry like fashion, live entertainment, and news reporting to provide engaging virtual experiences.

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What are the growth prospects and trends in the virtual production industry?

The rising trend of over-the-top (OTT) platforms, escalating demand for live video streaming, and the growing popularity of on-demand content are driving the market. Apart from this, virtual production is widely used by media producers to create modern content with enhanced quality, maximum efficiency, and minimum cost of execution. Moreover, the increasing focus on making better movies is propelling filmmakers and directors to explore new approaches for visualization using virtual production techniques.

What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Component:

• Hardware
• Software
• Services

Breakup by Type:

• Pre-production
• Production
• Post-production

Breakup by End User:

• Movies
• TV Series
• Commercial Ads
• Online Videos
• Others

Breakup by Region:

• North America (U.S. & Canada)
• Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
• Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
• Latin America (Brazil, Mexico)
• Middle East & Africa

Who are the key players operating in the industry?

The report covers the major market players including:

• 360Rize
• Adobe Inc.
• Autodesk Inc.
• BORIS FX Inc
• Epic Games Inc.
• HTC Corporation
• HumanEyes Technologies Ltd.
• Mo-Sys Engineering Ltd.
• NVIDIA Corporation
• com
• Pixar (The Walt Disney Company)
• Side Effects Software Inc.
• Technicolor SA (Streamland Media)
• Vicon Motion Systems Limited (Oxford Metrics PLC)

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