Are you tired of struggling to attract video ad networks for your publisher site? Do you feel like you're missing out on potential revenue opportunities? Look no further! We've gathered expert tips to help you get noticed by video ad networks and increase your chances of securing partnerships that can boost your earnings. From optimizing your website's design to creating high-quality content, we'll show you how to stand out in the crowded world of digital advertising. So sit back, grab a cup of coffee, and let's dive into our top strategies for attracting video ad networks to your publisher site!
Introduction to Video Ad Networks
Video advertising is still in its early stages, but it’s growing fast. In 2017, video ad spending in the U.S. totaled $9.1 billion, a 49% increase from 2016, and eMarketer projects that number will nearly double to $17.3 billion by 2021\cite{statista_us_digital_video_adver}. This growth is driven by both an increase in video content consumption and the effectiveness of video advertising for driving awareness, engagement, and conversions.
To take advantage of this opportunity as a publisher, you need to understand how video ad networks work and how to partner with them. This guide will introduce you to the world of video ad networks and provide expert tips on attracting them to your site.
What Is a Video Ad Network?
A video ad network is an online platform that connects advertisers with publishers who want to host their ads. The network provides a central place for buying and selling video advertising inventory and offers tools for managing campaigns, tracking performance, and optimizing results. For publishers, partnering with a video ad network can offer several benefits, including:
-Increased exposure to potential advertisers
-Access to more premium inventory
-Ease of use
-Improved fill rates
-Competitive CPMs
Benefits of Using Video Ads
Increased Engagement- Video ads are more engaging than traditional banner ads, meaning that viewers are more likely to pay attention to them. This can lead to higher click-through rates and conversion rates.
More Shareable- Because video is more engaging than other types of content, it is also more shareable. This means that your video ads have the potential to reach a wider audience than other kinds of ads.
Higher Quality Leads- Because video ads are more engaging, they tend to attract higher quality leads. These are people who are more likely to be interested in what you’re selling and who are therefore more likely to convert into customers or clients.
Tips for Attracting Video Ad Networks for Your Publisher Site
As a publisher, you know that video advertising is one of the most effective ways to monetize your site. But what's the best way to attract video ad networks to your site? Here are some tips:
- Make sure you have high-quality content. Video ad networks want to be associated with sites that offer quality content. So make sure your site is full of interesting, well-written articles, videos, and other content.
- Get lots of traffic. The more traffic you have, the more attractive you'll be to video ad networks. So focus on driving as much traffic to your site as possible.
- Keep your audience engaged. If people spend a lot of time on your site and come back often, that tells ad networks that your site is engaging and worth their investment.
- Make it easy for ad networks to work with you. Ad networks like working with sites that are easy to use and have a straightforward ad setup process. So make sure your site is user-friendly and has a simple ad implementation process.
- Offer exclusive, premium content. Ad networks are always looking for ways to differentiate themselves from their competitors. One way they do this is by offering exclusive, premium content to their partners. If you can offer something similar, it will make you more attractive to them
Conclusion
Video ads can be a great source of revenue for publishers, but it’s important to make sure you are attracting the right video ad networks. By following these seven tips from experts in the industry, you will be able to ensure that your website is attractive to the best video ad networks and maximize your potential for revenue. Good luck!
