Stratview Research has published a new report titled “Customer journey analytics Market” which is segmented By Component (Solutions, Services), By Deployment Mode (Cloud, On-premise) By Enterprise Size (Large Enterprise, Small Medium Enterprises) By Verticals (BFSI, Government, Healthcare and Life Sciences, Retail and eCommerce, Manufacturing, Transportation and Logistics, Media and Entertainment, Telecommunications and IT, Travel and Hospitality, Other Verticals),and by Region Asia-Pacific [China, Japan, India, and Rest of Asia-Pacific], and Rest of the World [Brazil, Saudi Arabia, and Others]).
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Report Highlights
This report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can affect the market dynamics of the industry. It provides thorough analysis of the market segments which include products, applications, and competitor analysis.
The market is bifurcated into various segments. Below given is the segment-wise analysis -
Based on Deployment Mode, the Customer journey analytics market has been classified into Cloud, On-premise. Under these, the On-premise segment held a significant market share in 2020. The cloud segment's high CAGR can be attributed to the availability of simple deployment options with low capital and time requirements. As social distancing and online purchasing of goods hit the industry, these factors are expected to drive the adoption of cloud-based customer journey analytics solutions, supporting the current COVID-19 lockdown scenario.
Which Region is expected to remain the largest market?
By region, the Customer journey analytics market in North America accounted for the largest market share in 2020. Growing customer experience awareness in key countries such as China, India, and Japan will drive the adoption of customer journey analytics solutions and services.
Who are the Key Players in the Market?
This report provides market intelligence in the most comprehensive way. It also provides critical insights into the key players active in the market, that will enable strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key players activen in the Customer journey analytics Market:
- Oracle (US)
- Adobe (US)
- Salesforce (US)
- NICE (US)
- SAP (Germany)
- Google (US)
- Microsoft (US)
- Genesys (US)
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