It's also why we don't see reworks of dead contentupdates, quests, or even enhanced new RS 2007 Gold player experience. Not enough men and women engage in the content and it does not bring in subscriptions that are enough to justify time and the development costs in management's eyes. These upgrades have a great deal of development time per hour of content. Like a pursuit might take a few weeks of growth time for an hour of content. Whereas a skill might take 6-12 weeks to develop and provide over 200+ hours of content. That is roughly the development time that is 25x, and supplies 200x articles measured in hours of content. That 8x effective time and abilities are big enough material from coming players and new gamers, to bring, so it is more profit per man hour.

A quest is not going to bring in many new or returning players in contrast to significantly bigger content updates like new skills and areas along with PvM content that being at a considerable and very noticeable amount of returning and new players. Management also often overestimates how quickly they can develop content, which contributes to stuff like Winter 2017, and at times they will just scrap the project entirely to cut their losses, however with Mobile, they need to be extremely confident in how many new subscriptions it could bring in and their ability to tap into the cell app mtx marketplace they think that it's worth it to keep development in the detriment of other projects, despite how much longer it is taking to start compared to first estimates.

This contributes to problems for players because there's often long dry runs of small to no material (wasn't there like an entire 4 or 5 month stretch a year ago that was all just patch weeks? Plus they were really brief patch weeks also ), which is especially harmful for player retention of top level players, the ones that maintain their subscriptions for the maximum, supplying the most stable and consistent source of earnings. Higher level players may reach their in-game goals much faster than lower levelled players, plus they'll"complete" new content relatively fast. Without smaller updates like quests and lifeless content updates in between larger updates to keep them busy, they'll move on to other matches.

This is all great for management and the bankers, for now, however, the compounding issues and issues that stem from this sort of management doctrine will lead to a tipping point where the loss in player numbers will be offset by mtx earnings.

There'll likely also be another tipping point where mtx buying players will begin to depart because an mmorpg with so few players quits being enjoyable, particularly if there's no one to show off to, so that they take their mtx dollars to another game. This is why so many cellular games funded solely by mtx have such a short lifespan, the bigger playerbase starts to depart after the fad dies out, and the mtx buying players follow suit because it isn't enjoyable anymore when there isn't that many players to compare themselves to or show off. It makes the company's whole revenue stream unstable and unreliable.

This will definitely make Jagex and RuneScape a asset because banks will be less likely to provide loans and investors will be less inclined to invest if there is not a stream of earnings and increasing profits. And instead of trying to fix things, the bankers will likely vote to simply scuttle the whole property, chop up the remaining assets and sell them off in a fire sale to cut their losses until it gets completely unprofitable, because that is how they function, that is how they've been making tons of cash for years, and that's how they'll keep doing so with other companies they're invested in, since it's always worked for them, so they will continue to tell management this is the way they want them to function.

It will most likely be at least a decade or more before RuneScape could get to that Buy OSRS Money point because they're smart enough to keep it going long enough to maximise their returns, however in the present course, that is where the management philosophy will lead, and the sad thing is, I don't think the shareholders give a shit about a long lasting and successful property, they're here to make big returns fast and cash out until it catches on fire, even if it means ruining the property entirely, because they'll just go on to do it again but with a different company, and they're probably doing this with a dozen or more other businesses at the same moment. It venture capital companies work, and Chinese businesses which buy up overseas business assets appear to work with that enterprise capitalist mentality.