The increase in the use of polyvinylpyrrolidone (PVP) in cosmetic products is influencing the market growth.
The global Polyvinylpyrrolidone (PVP) market is expected to reach USD 3.62 Billion by 2028, according to a new report by Reports and Data. This is mainly contributed by the increasing application of Polyvinylpyrrolidone (PVP) in cosmetics products and in the pharmaceutical industry. The increasing demand for PVP for the manufacturing of adhesives will also fuel the growth of the market. Furthermore, the changing lifestyles due to rapid urbanization and increasing disposable income in the emerging economies will also have a positive impact on market growth.
In the cosmetics industry, polyvinylpyrrolidone is used to form thin layers on the skin, nail or hair, and as an ingredient in hair products, such as hair sprays. However, the volatile prices as well as the difficulty in availability of the raw materials will act as a restraint to the market growth. Furthermore, the easy availability of substitute compounds is another factor that may have a negative impact on the market growth.
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The report provides comprehensive assessment of the market covering key elements such as revenue estimations, cost analysis, import/export, production and consumption trends, CAGR, gross margin, and supply demand patterns. It also sheds light on recent technological developments, product advancements, and research and development activities in the region.
The report examines the key players operating in the market along with their market position, market share, revenue, gross margin, and business strategies. SWOT analysis and Porter's Five Forces Analysis are used to examine and assess the market and its players. It also covers recent mergers and acquisitions, joint ventures, collaborations, agreements, partnerships, and product launch and brand promotions.
Key companies profiled in the report include:
BASF, Ashland, Nanhang Industrial, Boai Nky Pharmaceuticals, Hangzhou Motto Science and Technology Co. Ltd, Zhangzhou Huafu Chemical, Shanghai Qifuqing Material Technology Co., Ltd., Shanghai Yuking Water Soluble Material Tech Co., Ltd, and Huangshan Bonsun Pharmaceuticals, among others.
Market Segmentation by Types:
Product type Outlook (Volume, Kilo tons; 2020-2028 and Revenue, USD Billion; 2020-2028)
- Cosmetic grade
- Pharma grade
- Industrial grade
- Food Grade
Formulation Outlook (Volume, Kilo tons; 2020-2028 And Revenue, USD Billion; 2020-2028)
- Powder
- Liquid
Applications Outlook (Volume, Kilo tons; 2020-2028 And Revenue, USD Billion; 2020-2028)
- Adhesives
- Healthcare Pharmaceutical
- Cosmetics
- Food beverage
- Others
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Regional analysis covers in-depth analysis of analysis of the revenue, market share, and growth rate of the global Polyvinylpyrrolidone (PVP) market in each region for the forecast period of 2021-2028. The report covers production and consumption rate, current and emerging trends, import/export, supply and demand, and presence of key players in each region.
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- Italy
- France
- BENELUX
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Rest of LATAM
- Middle East Africa
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
Further key findings from the report suggest
- The market is segmented on the basis of product type into cosmetic grade, food grade, pharma grade, and industrial grade.
- The cosmetic grade segment is forecasted to have the highest growth rate of 8.9% during the forecast period. In cosmetic products, PVP has been used as a topical antimicrobial agent, as antiseptics, and as a cosmetic biocide to help cleanse the skin.
- The market is segmented on the basis of the formulation into powder and liquid.
- The powdered-form segment is forecasted to have a higher growth rate of 7.6% during the forecast period.
- The powdered form is used as an additive to many food beverages, in medicines as well as many cosmetic products, due to its excellent solubility in water as well as various organic solvents.
- The market is segmented on the basis of applications into adhesives, food beverages, cosmetics, healthcare pharmaceuticals, and others.
- The cosmetics industry is forecast to have the highest growth rate of 8.1% during the forecast period.
- PVP is used in the cosmetics industry as a film former in hair styling products. It can also be used as an emulsion stabilizer in creams and lotions and as a dispersant for hair colorants.
- The market is segmented on the basis of geography by North America, Europe, Asia Pacific, Latin America, and MEA.
- Asia-Pacific is forecasted to witness the highest growth rate of 8.9% throughout the forecast period, owing to emerging pharmaceutical, chemical, adhesives, and cosmetic industries.
- Changing consumer lifestyle coupled with increasing disposable income in the region is likely to drive the demand for PVP in the food beverage and the healthcare pharmaceutical industries.
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