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ITV says World Cup will be ‘six-week Super Bowl’ for advertising | #itv #business #itvplc #advertising #televisionindustry #media #uknews

ITV says World Cup will be ‘six-week Super Bowl’ for advertising
Business & Economy Trends

ITV says World Cup will be ‘six-week Super Bowl’ for advertising

Broadcaster reveals its revenues from expanded tournament are running about 30% higher than Euro 2024
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