Meet Ashima Juneja and Shiv: Uniting Creativity to Revive Indian Handicraft
At the heart of Knotmecute is a tale of two individuals, Ashima and Shiv, who hail from diverse backgrounds but share a common passion for preserving Indian handicraft and infusing it with fresh creativity. Ashima, the brand's creative head and designer, has nurtured her artistic flair since her school days, culminating in a fashion designing degree from a prestigious institute.
Shiv, on the other hand, possesses an innate understanding of jewellery design, his expertise encompassing the fine intricacies of the craft. As fate would have it, a serendipitous conversation ****ween the two sparked an extraordinary idea — why not combine their respective knowledge and create something truly exceptional? Thus, the duo embarked on a journey of exploration, experimenting with various fabrics and metals to give birth to their vision.
Driven by their shared values, Ashima and Shiv aspired to craft a brand that would be synonymous with uniqueness, vibrancy, quirkiness, affordability, and above all, cuteness! It was this penchant for the adorable and unconventional that defined the brand's aesthetics, with Ashima's creative instincts at the forefront.
Knotmecute embraces the essence of India by being handcrafted in the country, utilizing the skills of Indian craftsmen who are the backbone of the brand. The core elements that underpin Knotmecute's identity are quirkiness, ethnicity, cuteness, and sustainable fashion, all woven together by the hands of skilled artisans.
Ashima embarked on this journey alone, initially establishing a presence on Instagram in 2017, with a focus on cute handcrafted hair accessories. However, the duo's shared passion for pushing creative boundaries led to the birth of Knotmecute. With their united vision, the brand expanded its horizons and ventured into new realms of jewellery design.
What began with a limited collection of earrings and rings soon flourished as their work garnered recognition and appreciation. Empowered by this response, Ashima and Shiv delved deeper into their craft, resulting in a diverse range of collections and categories that captivate the hearts of jewellery enthusiasts.
Today, Knotmecute stands as a testament to their unwavering commitment to not only creating remarkable jewellery but also uplifting Indian artisans and preserving the rich art and culture of India. Join us on this extraordinary journey as we celebrate the fusion of creativity, craftsmanship, and a deep-rooted love for all things handcrafted.
