At the same time, trigger messages are usually launched into the cascade, which should encourage action. The text usually does not contain any direct advertising.
Disadvantages of Cascading Emails
The disadvantages are related to the external features of the channels involved in the chain:

to reach as many contacts as possible, you need to register in various social networks and messengers and learn how to work with them;

different platforms impose their own restrictions on the content and form of mailings - somewhere long advertising is allowed, and somewhere only short service messages.

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