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Sports Update
Sports Update    created a new article
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ITV shelves rugby in-game adverts after brands pour cash into World Cup instead | #nationschampionship #worldcup2026 #sporttv #sport #itv1 #worldcup #business #rugbyunion

ITV shelves rugby in-game adverts after brands pour cash into World Cup instead
Sports Trends

ITV shelves rugby in-game adverts after brands pour cash into World Cup instead

The broadcaster is keen not to antagonise viewers after hydration breaks proved unpopular at the football World Cup
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