FUT Hero items are extremely scarce players that are only available within certain packs of Ultimate Team. FUT Hero cards are given to players who've been a major contributor to the club or are the cult hero including ex- Manchester United midfielder Park Ji-Sung.

Due to the item's incredibly scarce nature, they're often very expensive due to their extremely high value on FIFA 23 Ultimate team's online transfer marketplace, including some items like Yaya Toure being sold to 1.9 million FIFA coins that a prominent third-party marketplace for selling coins estimates just under PS400.

In the end, EA did not realize this was a problem and released the game in error, and then flooded the market with a huge amount of these items and saw all of the prices plummet rapidly and some players losing around one million coins worth around PS200 for purchases by a third party.

EA has yet to comment on the mistake. The damage to the market will be permanent. Many, if perhaps all players are now worthless, and even though the market improved somewhat after the demise from the pack and following shortage of FUT Hero items, the loss of coins is unreversible.

People who have managed to purchase the pack could be in some luck because the pack was advertised as non-tradeable (meaning it couldn't be traded on the transfer market) in the past when EA has sold packs with an incorrect description and they usually compensated players who purchased the original pack, meaning some gamers could be given more than two FUT Hero cards at a cost of as low as 25,000 coins.

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A problem with one FIFA 23's Hero Packs has become quite costly after the tradeable FIFA Ultimate Team Hero thing was put on the virtual transfer market in the game at a heavily reduced rate. It was a mess as players tried to dispose of their assets since their value plunged, attempting to recoup some loss as the market inundated.

FUT Hero items are scarce and are therefore highly valuable. Each one is associated with an athlete who has made a a significant contribution to their club or has become loved by fans due to one or more reasons. A Hero item can go for many millions FUT coins for each one on the virtual transfer market or be obtained by purchasing packs. However, there is a small chance of receiving one.

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