Australia Animal Protein Market Outlook
The Australia animal protein market size reached a value of USD 101.62 million in 2023. Driven by increasing consumer demand for high-quality protein sources and the expanding applications of animal protein in food and non-food sectors, the market is expected to grow at a compound annual growth rate (CAGR) of 3.8% between 2024 and 2032, reaching an estimated value of USD 143.12 million by 2032.
Animal protein, derived from sources such as meat, fish, eggs, and dairy, plays a vital role in human nutrition due to its high biological value, complete amino acid profile, and diverse functional properties. The robust growth of the animal protein market in Australia is underpinned by a rising focus on health and wellness, increased protein consumption, and a thriving food processing industry that utilises animal proteins in innovative products.
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Market Drivers
Rising Health and Wellness Trends: The growing awareness among Australian consumers about the importance of protein in diet has been a primary driver of the Australia animal protein market. With protein recognised as essential for muscle growth, tissue repair, and overall bodily functions, there has been a noticeable shift toward protein-rich diets across various demographics.
This trend is further fuelled by an active fitness culture in Australia, with gym-goers, athletes, and health-conscious individuals favouring high-protein foods such as lean meats, fish, and protein-enriched dairy products. The increasing focus on balanced nutrition and the rise of functional foods and beverages enriched with animal protein are significantly contributing to market growth.
Expansion in Processed Food Industry: The processed food industry in Australia is leveraging the functional benefits of animal proteins, including their emulsifying, texturising, and stabilising properties. Animal protein ingredients are widely used in the production of sausages, baked goods, ready-to-eat meals, and dairy products to enhance their texture, flavour, and nutritional value. This has led to sustained demand for animal protein from food manufacturers, particularly as consumers seek convenient yet healthy food options.
Moreover, the demand for fortified and specialised foods, such as protein-enriched snacks and infant nutrition products, has surged, further bolstering the use of animal protein in innovative formulations.
Growing Popularity of High-Quality Protein Sources: Australian consumers are showing a strong preference for high-quality and sustainable protein sources, including grass-fed beef, free-range poultry, and organic dairy. These products are perceived as not only more nutritious but also aligned with ethical and environmental values, reflecting broader trends in conscious consumerism. The premiumisation of animal protein products is creating lucrative opportunities for market players in both domestic and export markets.
Robust Export Market: Australia's position as a leading exporter of high-quality animal protein products, such as beef, lamb, and dairy, continues to drive market growth. The country enjoys strong demand from key international markets, including China, Japan, and South Korea, for its reputation of stringent food safety standards and superior product quality.
Rising global demand for animal protein, particularly from Asia-Pacific economies with growing middle-class populations, is expected to sustain Australia's export-oriented animal protein industry.
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Australia Animal Protein Market Segmentation
The market can be divided based on the type, form, end use, and region
Market Breakup by Type
- Gelatin
- Egg Protein
- Fish Protein
- Dairy Protein
- Insect Protein
- Collagen
- Others
Market Breakup by Form
- Liquid
- Solid
Market Breakup by End Use
- Cosmetics and Personal Care
- Pharmaceutical and Nutraceuticals
- Animal Feed
- Food and Beverages
- Fresh Food
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Western Australia
- Australian Capital Territory
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in Australia animal protein market. Some of the major players explored in the report by Expert Market Research are as follows:
- Noumi Limited
- Ridley Corporation Limited
- Integrity Food Co.
- Biodome Functional Foods
- Glanbia plc
- True Protein
- Hi-Performance Health Pty. Ltd.
- Others
Challenges in the Market
Environmental and Ethical Concerns: The Australia animal protein market faces challenges from growing concerns over environmental sustainability and animal welfare. The production of animal protein, particularly meat, has been scrutinised for its carbon footprint, water usage, and impact on land resources. These concerns have led to an increasing number of consumers exploring plant-based or alternative protein sources, such as lab-grown meat or plant-based dairy substitutes.
In response, the industry is adopting sustainable farming practices, investing in carbon-neutral production, and promoting certifications such as free-range or organic to address these concerns. However, balancing sustainability with cost and scalability remains a significant challenge.
Volatility in Input Costs: The animal protein market is highly sensitive to fluctuations in input costs, including feed, labour, and transportation. Droughts, rising feed prices, and supply chain disruptions can impact the profitability of producers, particularly in regions heavily dependent on agriculture. Additionally, inflationary pressures may lead to higher retail prices, potentially affecting consumer demand.
Competition from Alternative Proteins: The rapid growth of plant-based and cultivated protein products presents a competitive threat to the animal protein market. With increasing investments in alternative protein technologies and widespread marketing campaigns highlighting their environmental and ethical benefits, these products are gaining market share, particularly among flexitarians, vegetarians, and younger consumers.
Animal protein producers are responding by focusing on the superior taste, texture, and nutritional advantages of their products while innovating to meet evolving consumer expectations.
Future Outlook
The Australia animal protein market is expected to witness sustained growth in the coming years, supported by rising health consciousness, increasing demand for high-quality protein sources, and advancements in food processing. However, addressing environmental concerns and adapting to competition from alternative proteins will be critical for long-term success.
Innovations in product offerings, such as clean-label and sustainably sourced animal proteins, along with efforts to improve supply chain efficiency, are likely to shape the market’s future trajectory. Additionally, Australia's strong export capabilities position the country as a key player in the global animal protein industry.
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