Manga Market Size & Trends

The global manga market size was estimated at USD 13.69 billion in 2023 and is expected to grow at a CAGR of 18.0% from 2024 to 2030. The growth can be ascribed to the increasing popularity of graphic reading content comprising exciting stories and attractive visuals. Manga is among the most popular forms of Japanese entertainment media among children and adults. It has a powerful influence on the youth and serves as significant cultural entertainment.

The market expansion is being further driven by the launch of various new titles in line with the explosive demand from the audience. Manga content comes in a variety of forms, such as creative, funny, inspirational, artistic, philosophical, trashy, and even edifying. Manga also depicts various virtues, emotions, and vices, such as success by hard work, strong-spiritedness, self-denial, persistence, dedication, pluck, or unrequited love.

Gather more insights about the market drivers, restrains and growth of the Global Manga Market

Audience Insights

Based on audience, the adult segment held the market with the largest revenue share of 56.85% in 2023, due to account of the availability of a wide range of genres, such as comedy, romance, thrillers, fantasy, etc. These segments mainly interest the adult populace. Besides, the publishing companies are launching high quality content and attractive graphics that interest adults, favoring segmental growth further. Some of the mature themed series include Berserk, Monster, Tokyo Ghoul, Vagabond, Vinland Saga, Akira, and Blade of the Immortal among others.

Content Type Insights

Based on content type, the printed segment held the market with the largest revenue share of 30.47% in 2023, as several enthusiasts still prefer to collect the printed versions due to the easy availability of the format, tactile experience, and affordability. Besides, the aesthetic elements in the printed books attract enthusiasts as they seek to enjoy and collect high-quality and glossy books, driving the segmental growth further.

Distribution Channel Insights

Based on distribution channel, the online segment held the market with the largest revenue share of 72.41% in 2023, owing to increasing consumer preference of ecommerce portals for purchasing books and magazines due to greater convenience and discounts. Online distribution channel has continued to grow significantly since COVID-19 pandemic. This growth is attributed to the increased consumption of content due to the work from home setup and rising focus on leisure activities, which has prevailed globally after the onset of pandemic.

Genre Insights

Based on genre, the action & adventure segment led the market with the largest revenue share of 33.52% in 2023. While the action titles mainly include a main character that fights humans, aliens, robots, animals, etc., the adventure titles comprise characters that explore vast possibilities in the world and beyond. Although it is aimed at young males, it has a significant number of female audiences. The wide availability in various other languages is increasing its global reach, thereby supporting the segmental growth. This is largely due to historical dominance and preference for action and adventure-based series such as Dragonball, One Piece, One Punch Man, Naruto, Bleach, Demon Slayer, and Jujutsu Kaisen among others.

Gender Insights

Based on gender, the male segment held the market with the largest revenue share of 65.92% in 2023, while the female segment was anticipated to witness at the fastest CAGR over the forecast period. The rise in demand for content suited for female audiences attributed to the increasing number of female readers globally and it is likely to propel the growth of the segment during the forecast period.

Regional Insights

North America held a significant revenue share of around 7.0% in 2023, owing to the growing fan base and popularity of anime content across the region. Moreover, the growing presence of anime studios, such as AnimEigo, Inc., Aniplex of America Inc., and Discotek Media, that are catering to the anime fan community is also contributing to the increased demand for manga in the region. The region has also witnessed an increase in the number of retail stores for anime in various cities, including California and North Carolina, which is expected to propel the market’s growth over the forecast period.

Key Manga Company Insights

The key players operating in the market are focusing on forming strategic alliances to gain a competitive edge in the industry. For instance, in November 2023, Animoca Brands Japan collaborated with Quidd to develop and launch a customized service aimed at introducing beloved Japanese intellectual property to the western market. 

Yen Press LLC expanded its product portfolio to cater to a larger customer base. For instance, in December 2023, the company expanded its webstore with the addition of more titles from some of the famous series and new releases. These titles include various genres, such as action, romance, fantasy, comedy, etc. Readers can purchase the titles directly from YenPress.com, ensuring authenticity and quality for their purchases.

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Key Manga Companies:

The following are the leading companies in the manga market. These companies collectively hold the largest market share and dictate industry trends.

• Akita Publishing Co., Ltd.
• Bilibili Comics Pte. Ltd.
• Bungeishunjū Ltd.
• Good Smile Company, Inc.
• Hitotsubashi Group
• Houbunsha Co., Ltd.
• Kadokawa Corporation
• Kodansha Ltd.
• Nihon Bungeisha Co., Ltd.
• Seven Seas Entertainment, Inc.
• Shogakukan Inc.
• Shueisha Inc.
• VIZ, Inc.
• Yen Press LLC

Manga Market Segmentation

Grand View Research has segmented the global manga market report based on content type, distribution channel, genre, gender, audience, and region:

Manga Content Type Outlook (Revenue, USD Million, 2018 - 2030)

• Printed
• Digital

Manga Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Online
• Offline

Manga Genre Outlook (Revenue, USD Million, 2018 - 2030)

• Action and Adventure
• Sci-Fi and Fantasy
• Sports
• Romance and Drama
• Others

Manga Gender Outlook (Revenue, USD Million, 2018 - 2030)

• Male
• Female

Manga Audience Outlook (Revenue, USD Million, 2018 - 2030)

• Children and Kids (Aged below 10 years)
• Teenagers (Aged between 10 to 16 years)
• Adults (Aged above 16 years)

Manga Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
• U.S.
• Canada
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Asia Pacific
• Japan
• China
• India
• South Korea
• Australia
• Latin America
• Brazil
• Mexico
• Middle East and Africa (MEA)
• Saudi Arabia
• South Africa

Order a free sample PDF of the Manga Market Intelligence Study, published by Grand View Research.

Recent Developments

• In February 2024, Viz Media and MANGA Plus by Shueisha published the first chapter of Shiro Moriya's Astro Baby manga, which was also launched on Shueisha's Shonen Jump+ website. It is a sci-fi title with a character named Billy, a soldier from North Hill who returns to the town after six years to see the woman he loves. The story shows that a cannibalistic disease called Cooper's Disease ravages the world and the people in the North Hill are forced into lockdown
• In January 2024, Yen Press announced to release nine new titles in July 2024. The titles include Black Butler 4 by Yana Toboso, Savage Fang by Kakkaku Akashi, Excellent Property, Rejects for Residents by Suu Minazuki, The Trials of Chiyodaku by Fukurou Kogyoku, My Oh My, Atami-Kun by Asa Tanuma, Gogogogo-Go-Ghost! By Miyako Hiruzuka, Aria of The Beech Forest by Yugiri Aika, Kind of A Wolf by Machi Suehiro, and This Wolf is not Scary by Rico Sakura
• In January 2024, KADOKAWA Corporation announced to form a joint venture with Média-Participations Paris, a prominent European publishing-based entertainment group and Éditions Dupuis S.A., the French comics publisher within the group. This venture business will publish Japanese and Korean comics, light novels, and other content for the French language markets

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