Market Size & Trends
The global cleaning and hygiene products market size was estimated at USD 153.58 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2030. The market is driven by various factors such as the increasing number of single-person households, rising disposable income, heightened health and hygiene priorities among consumers have driven a surge in the demand for household cleaning products.
Moreover, the market has witnessed ongoing product innovations, as numerous companies expand their product ranges, significantly transforming the industry landscape. The COVID-19 pandemic significantly heightened awareness regarding hygienic practices and household cleanliness on a global scale. This increased awareness sparked an unprecedented surge in demand for cleaning products, resulting in a widespread shortage. Manufacturers responded by ramping up production capacity, which notably boosted global sales within this market segment.
Gather more insights about the market drivers, restrains and growth of the Global Cleaning And Hygiene Products market
Detailed Segmentation:
Product Insights
Detergents & degreasers accounted for a maximum market revenue share of 38.90% in 2023. Fresh fragrances have become more popular than emphasizing whiteness, while concentrates are steadily gaining ground over powders in both laundry and dishwashing detergents. The dominant trend across product packaging, raw materials, and retail sales is a strong focus on concentration. Environmental consciousness and the quest for sustainable alternatives are driving this prevailing market shift.
Application Insights
Laundry accounted for a maximum market share with regards to application in 2023. The segment growth is aided by rising demand for clean clothing and necessitating frequent washing to maintain cleanliness. Detergents play a pivotal role in removing stubborn grime and tough stains that water alone cannot eliminate. Their action involves lifting and breaking down dirt and stains, effectively washing them away from fabric. Across many regions globally, laundry bars remain a popular choice for handwashing garments due to their efficiency, affordability, and convenient size.
End-user Insights
The household segment held a dominant revenue share in the market in 2023. Increased consciousness among individuals about maintaining cleanliness at home stands as a key catalyst propelling the growth of household cleaners market. Moreover, this industry’s expansion is anticipated to receive a significant push from the widespread accessibility of household cleaners offered in various options, including diverse fragrances.
Regional Insights
Asia Pacific dominated the market with a revenue share of over 32% in 2023. The highly populated Asia Pacific region exhibits a significant demand for household cleaning products. China leads regional production, followed by Japan and India. Environmental apprehensions related to the use of harmful chemicals have led consumers in these economies to shift towards natural cleaning alternatives. Consequently, local manufacturers are seizing the growing market prospects by introducing eco-friendly products.
Browse through Grand View Research's Homecare & Décor Industry Research Reports.
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Key Companies & Market Share Insights
Some key players operating in this market include Colgate-Palmolive Company, The Procter & Gamble Company , Henkel AG & Co. KGaA, and Unilever PLC.
- Unilever is a multinational consumer goods company with a diverse portfolio of food, beverages, cleaning agents, and personal care products. The brands under the company operate under five groups - beauty and wellbeing, personal care, home care, nutrition, and ice cream. Unilever is active in more than 190 countries, with a portfolio of more than 400 brands. The company focuses on environmental sustainability and takes active steps to minimize the impact of its operations on the environment.
- Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, the U.S. The company manufactures, markets, distributes, and retails products in categories such as health care, household, personal care, and veterinary products. The company caters to personal care, oral care, home care, and pet care through its brands Colgate, Palmolive, Elmex, Tom’s of Maine, Hello, Sorriso, Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline, Suavitel, Hill’s Science Diet, and Hill’s Prescription Diet.
Key Cleaning And Hygiene Products Companies:
- Colgate-Palmolive Company
- The Procter & Gamble Company
- Henkel AG & Co. KGaA
- Unilever plc
- Reckitt Benckiser Group plc
- Church & Dwight Co., Inc.
- Kao Corporation
- S.C. Johnson & Son Inc.
- McBride plc
- Vikara Services Pvt. Ltd. (THE BETTER HOME)
Cleaning And Hygiene Products Market Report Segmentation
Grand View Research has segmented the global cleaning and hygiene products market based on product, application, end-user, and region:
Cleaning & Hygiene Product Outlook (Revenue, USD Million, 2018 - 2030)
- Abrasives
- Acids
- Bleaches
- Detergents & Degreasers
- Sanitizers
- Others
Cleaning & Hygiene Products Application Outlook (Revenue, USD Million, 2018 - 2030)
- Toilet
- Kitchen
- Floor
- Surface
- Laundry
- Hand/Personal Care
- Others
Cleaning & Hygiene Products End-user Outlook (Revenue, USD Million, 2018 - 2030)
- Household
- Commercial
Cleaning & Hygiene Products Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Netherlands
- Russia
- Poland
- Belgium
- Switzerland
- Asia Pacific
- China
- India
- Australia & New Zealand
- South Korea
- Indonesia
- Thailand
- Malaysia
- Central & South America
- Brazil
- Argentina
- Caribbean Islands
- Central America
- Middle East & Africa
- Turkey
- UAE
- Saudi Arabia
- South Africa
- Nigeria
Order a free sample PDF of the Cleaning And Hygiene Products Market Intelligence Study, published by Grand View Research.
Recent Developments
- In January 2022, Henkel Corporation outlined its intentions to merge its beauty care division with its laundry and home care segment. This strategic move is geared towards the establishment of fresh consumer brands by leveraging this unified platform
- In December 2021, Unilever introduced a novel dishwashing liquid formulated entirely from naturally sourced ingredients. This product is highly renewable, with 99% of its components biodegradable, and packaged in bottles crafted from 100% recyclable plastics. The company's objective revolves around diminishing carbon footprints and lessening reliance on ingredients derived from fossil fuels
About Grand View Research
Grand View Research is a full-time market research and consulting company registered in San Francisco, California. The company fully offers market reports, both customized and syndicates, based on intense data analysis. It also offers consulting services to business communities and academic institutions and helps them understand the global and business scenario to a significant extent. The company operates across multitude of domains such as Chemicals, Materials, Food and Beverages, Consumer Goods, Healthcare, and Information Technology to offer consulting services.
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