Search Engine Optimization (SEO): Optimizing websites to rank higher on search engine results pages (SERPs) to increase organic traffic and visibility. 

Pay-Per-Click Advertising (PPC): Creating targeted advertising campaigns where advertisers pay for ad clicks, often on platforms like Google Ads or Bing Ads. 

Social Media Marketing (SMM): Leveraging social media platforms (e.g., Facebook, Instagram, Twitter) to connect with audiences, build brand awareness, and drive engagement. 

Content Marketing: Creating and distributing valuable and relevant content (blogs, videos, infographics) to attract and retain a target audience. 

Email Marketing: Using email campaigns to nurture leads, retain customers, and drive conversions through personalized messaging. 

Influencer Marketing: Collaborating with influential individuals or personalities to promote products or services to their audiences.