Exclusive: Ronnie 2K Talks 2K23. Kevin Durant, Klay Thompson, Lil Wayne, and MoreNBA 2K23 is now officially available. In addition to the excitement around gameplay and player ratings, the cover stars as well as everything else related to the game's launch Ronnie Singh has been at the forefront of a massive event each year.

Also known as Ronnie 2K, Singh has witnessed NBA2K grow to levels that never were thought possible before when the franchise first featured Michael Jordan on their cover in 2011. An exclusive interview was conducted with Singh addressed the importance of the game's launch players' ratings, celebrities' involvement, the community that plays the game, and an overview of the NBA2K Team that has made it all possible.Note that this interview has been edited lightly and simplified for clarity.

"This game is so important to our culture and there are many people that are in our society, therefore it's about making sure our player base is really happy. Of course, this comprises the NBA players who are playing our game, as well as the celebrities, the sportsmen," Singh said. "So today I'm going to send a lot of codes to people. I've sent my game with Travis, PG, and some of the people that I'm friends with.

The impact on culture that this game is gaining, the launch day after launch, just keeps getting larger, and to be honest , it's quite overwhelming yet incredibly exciting. "As the spokesperson for NBA2K, Singh has an extremely significant role to play in the ongoing growth of the sport. In addition to facilitating the involvement of celebrities and athletes, to personal interaction with the wider community, Singh understands the massive responsibility that he is charged with.

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