The abbreviation SEO stands for “search engine optimization” or “search engine optimization service provider.” Deciding to hire an SEO service provider is a big decision that will likely improve your website and save you time, but it may also carry the risk of harming your website and reputation. Be sure to consider the potential benefits and harm to your website if search engine optimization is done irresponsibly. There are many SEO experts and other agencies and consultants who can provide useful services to website owners, including: Content development Managing online business development campaigns Keyword research Search engine optimization training Experience in specific markets and geographic regions.